Digital PR & HARO
Data-led stories and expert-source responses that earn links from press and trade publications — not just blogs.
Coverage that carries authority.
Digital PR at ZeroNovax focuses on assets journalists actually want: original data, clear angles, and timely expert commentary. We structure campaigns so one strong dataset or story can be pitched across multiple outlets and angles, then support that with selective HARO and similar query responses.
Why earned media still matters.
Press-grade links
Links from news and trade sites that pass real editorial review.
One asset, many angles
We structure data stories so a single campaign supports months of pitching.
Brand + SEO lift
Visibility with journalists and referral traffic alongside ranking signals.
HARO monitoring
Relevant queries matched to your expertise and answered on brand.
Transparent reporting
Live coverage URLs and domain quality in every report.
Complements outreach
Works alongside guest posts and niche edits for a balanced profile.
From idea to coverage.
Angle & data planning
Define the story, data needs, and target publication tiers.
Asset creation
Surveys, analysis, or expert frameworks ready to pitch.
Outreach & HARO
Personalized pitches and selective query responses.
Coverage report
Live links, domain metrics, and next-angle recommendations.
What’s included.
Campaign strategy
Story angles mapped to publication types and seasons.
Data / asset support
Help structuring surveys or datasets for maximum pitch value.
Personalized outreach
No mass templates — pitches tailored to each desk.
HARO & source platforms
Monitoring and responses for relevant journalist requests.
Coverage tracking
Live URLs and index checks in your reports.
White-label option
Reports under your agency brand when required.
Common questions.
Original data, surveys, industry benchmarks, and timely expert commentary. We help structure one dataset into multiple pitch angles so a single asset can drive months of coverage.
Yes. We monitor relevant queries and craft expert-source responses that match the journalist’s brief and your positioning.
Live coverage URLs, referring domain quality, and indexing status — the same reporting standard we use for guest posts and niche edits.
Share your niche and assets.
We’ll outline a PR angle mix that fits your goals and timeline.