Notes from the outreach desk.
What we're seeing in guest posting, link building, and the parts of SEO that don't get talked about until something breaks.
Why DR alone is a bad way to pick a guest post site
Domain rating tells you how many sites link to a domain. It says nothing about whether real people read it, or whether Google still trusts it. Here's what we check instead — and why two DR-60 sites can be worth completely different amounts.
Read the piece →The pitch email format that actually gets replies
Editors reject 90% of pitches without reading past the first line. The three-sentence structure we use to fix that.
Read more →How to tell if a "niche edit" site is actually a PBN
Five checks you can run in ten minutes before paying for a link insertion anywhere.
Read more →What a link report should actually include
Live URL and anchor text aren't enough. Here's the checklist we send clients with every batch.
Read more →Anchor text ratios that won't trigger a manual action
A practical breakdown of exact-match vs. branded vs. naked-URL anchors, by niche competitiveness.
Read more →Turning one dataset into six months of coverage
How we structure a single data-led story to pitch across multiple angles instead of burning it in one post.
Read more →Why a great link can't fix a page Google won't index
The crawl and indexing issues we check before recommending any client spend on new links.
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